The voiceover in Freshservice’s landing page video describes how IT support can be a boring and thankless job. The FFA area also has a direct link to our emotions, so not only are we trying to recognize the characters, but we are forming social and informational ties on a much deeper level. Videos force us to engage more with the content. This is because our brain attempts to judge whether or not the video’s characters are familiar. So when watching a video, our brain automatically starts paying more attention than if the content was simply words on a page. Videos not only ensure that your visitors spend more time on your landing page, but they have an impact on their psychology.Īs our neuroscience article explained, when we look at speakers or characters in a video, our brain’s fusiform face area (FFA) is activated, this increases our attention and focus. For a web pages with video, the average visit lasts 5 minutes and 50 seconds. Web pages with video have more engagement: The average user’s visit to a text and image-based website lasts only 43 seconds.64% of consumers are more likely to buy a product after they watch a video about it.Here are some other facts to consider on the impact video has on your conversions: With that kind of value, it’s easy to see why marketers feature videos on their landing pages. This puts a new perspective on the adage, “a picture is worth a thousand words” doesn’t it? James McQuivey, one minute of video is worth 1.8 million words. Why use videos on your landing pages?Īccording to Forrester Research’s Dr. It’s now time to take an in-depth look into which landing pages work better with videos, and which grab more conversions with animated gifs. We’ve helped you decide about long-form landing pages and making a choice between custom graphics or photography depending on your niche. Are videos or animated gifs best for my page?.Should I use custom graphics or photography?.Where to put the CTA: Above or below the fold?.How short, or long, should my landing page be?.Please submit a support ticket.When creating landing pages, there’s an entire checklist you need to go through before hitting the publish button. We are here to answer your questions anytime. You will have lifetime access to this course and necessary updates.ĭue to digital nature of product, strictly no refund. However, separate licensing agreement is required for use in commercial products such as templates. Purchasing the mini-courses allows use for multiple client websites if you are a designer. For agencies, please purchase one license for each staff who will access the course. Take note our 60-day support window as well.Įach purchase comes with a one-seat license.
You may apply to unlimited number of websites but please do not share the course materials and guides with anyone else. Please refer to this list.ĭemos are available for both 7.0 and 7.1 versions of Squarespace. Compatibility RequirementsĪpplicable to 7.0 templates within the Brine Family. Standout program covers a lot of concepts, including most of my mini-courses on this shop. But if you'd want to have a deeper understanding of how CSS/JavaScript codes work in Squarespace (and beyond) so you can write your own codes, I suggest you check out my signature course, Standout Squarespace. This mini-course will walk you through how to quickly implement the feature as shown on the demo. Any support beyond the 60-day support window is subject to additional charge. Standout program covers a lot of concepts, including most of my mini-courses on this shop.įor support, please submit a support ticket within 60days of purchase. This workshop is exclusively available inside my signature course, Standout Squarespace. Plus a bonus module on how to create GIFs using Adobe Photoshop. Easily add a loading GIF to your website.